Enables you to gain customer opinions to help make positive business decisions
Makes it easier for customers to search and connect with a business
Businesses can quickly search for competitors online to see what they are doing
Sharing information with the public is quick and free
Geotargeting allows you to post information but use specific filters such as location to target a specific audience
By having a frequently updated page a relationship is created with customers by giving them something to follow along with
On twitter if you use a trending word or #hashtag you will come up on the ‘trending now’ feed which is seen by people who don’t otherwise follow you