FACEBOOK:
Has its own private messaging service so customers could ask questions directly and get a response
Posts on to your wall can be made as frequently as required to keep everybody up to date with the latest information
Post don’t just have to be writing, they can contain links to websites, videos and photos
Business pages offer the opportunity to be ‘rated’ by the public
Allows customers to look through public photo albums to see what work the company do visually rather than just guessing from written posts
BLOGGING:
Has more of a personal feel than a company social media as it is often written like a diary
It is often dated so readers have a step by step guide to what goes on within the company
It helps develop relationship with existing and potential customers
Can be used to talk about visions, ideas and share the personality of the company
Blog posts can be shared on other social media sites so every new post made is an opportunity to increase custom
A blog for a business can be linked onto your website to give people an extra insight into what the company is about
TWITTER:
#hashtags can be used to bring tweets up on a ‘trending now’ feed so it will be shared with a wider audience other than just who follows you
Twitter also offers a private messaging service for the opportunity for a personal help service to be offered
Character count is limited making any post made quick to read, therefore more likely to be paid attention to
Posts can be personalised with images, links and animations
Other posts, as well as your own, can be shared to make
Location can also be shared to target a specific audience also in that area
YOUTUBE:
Videos can be shared onto your channel for everybody to watch
You can create playlists for people to watch videos with similar subjects
Videos posted can also be shared onto social media by either the business profile or anybody else who wishes to
Some people choose to follow YouTube accounts so if there is enough of an interest in your account then worth doing
Videos can receive comments so it’s an effective way of receiving feedback from possible customers
Videos can be created with a variety of themes which could appeal to a larger audience
Business Admin 